What is Facebook?

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Facebook is probably the most pivotal social networking service on the web today—an online community built up of millions and millions of users all over the world, each with a personal profile that helps populate one (or more) of thousands of specific networks, organized by city, workplace, school, and region.

Facebook began in 2004 as a service for college students—originally users could only use Facebook if they had an email account from a select number of institutions. Today, it’s available to anyone 13 and over with an email address. Once an account is created, users can customize their user profile with all kinds of information—from employment history to favorite ice cream flavor and beyond. Facebook’s many features allow people to search for other users and add them as friends, manage privacy settings, send private messages, create groups, add applications, and more.

One of Facebook’s major contributions to the marketplace is its natural ability to bring businesses and brands to the front of people’s minds. Through Facebook pages, personal profiles, customized polls, Facebook applications, and highly specific advertizing capabilities, businesses can attract and interact with potential customers.

Another powerful resource Facebook offers businesses is its concentration of detailed personal information: discovering brand loyalties, consumer trends, personal preferences toward all sorts of media, and other valuable data has never been easier for those who know how to look.

Despite Facebook’s already mind-boggling usage and success, the company continues to develop and perfect the Facebook platform, and is famous for interacting with its users to achieve the best results possible. As Facebook develops into an even larger, more formidable machine, there is no question that the global marketplace will be in tow, ready to use Facebook to its greatest advantage.

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Comments

  1. our company just launched a Facebook fan page!

    johnnyslate — January 4th, 2010, 3:49 PM
  2. I was pretty skeptical when this site first launched, but now am using it all the time. Facebook is a great way to stay connected with friends and family, as well as a place to find out about business products and services that my friends and family network like… and why!

    rbirkey — January 14th, 2010, 1:53 PM
  3. I use Facebook all the time to promote our website.

    Bill Ray — July 4th, 2013, 2:03 PM

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